
A couple weeks ago we got a call from a perspective seller....a referral. The seller began the converstation, " I have been referred to you by _____, and I know my home is over priced and too cluttered." I tapped lightly on the mouthpiece of the receiver....."I thought you said, your home was over priced and cluttered...." She repeated....that IS what she said ! I couldn't believe it..."You are supposed to say, my house is worth a zillion dollars and I want to show people how much they can fit in all this space so I have added every piece of furniture, wallhanging, etc. that I can." She laughed....I looked at her listing....sure enough...she was right about the over pricing.
"I want you to know, I am interviewing three realtors," she continued. That's fine, I am glad we are both being up front with each other. She invited me to see her condo in Jacob's Ridge, a newer complex in New Berlin. We sold there before and were very familiar with the complex. Well...Joni was right again....a tad toooo much clutter. How I wish I had taken pictures. She had moved from a house to the condo and saw this as a temporary move so had a basement and garage FULL of stuff....and tons of furniture....and just the usual assortment of "things" we all have...it tended to dwarf the almost 3,000 square feet of living space in this wonderful 3 bedroom, 3 bath condo.
Ahhhhh....let the "games" begin....Joni employed a bunch of eager beavers....the garage was emptied, the extra furniture and accessories gone...the HUGE storage in the basement was once again looking HUGE.....robbed of hundreds of books and assorted other memorabilia. Staging was done in every room....kitchen counter clutter replaced with a bowl of artificial fruit...the dining table set with a lovely arrangement...the mantle now has size appropriate pieces adorning it. The 2nd bedroom, is now a den....The HUGE master has a new bedspread....dried florals and candles await in the master bath. The exposed lower level....still has the pool table and a conversation "pit" ....the 3rd bedroom has office decor and the 3rd bath decorated with an "up north" moosey kind of flavor....
Joni loves it....we love it....We love Joni...what realtor wouldn't love a seller who listens and understands the value of doing what a realtor tells them...both for PRICING and STAGING...now it's priced to sell and not to sit....and at the first open house today, we are hoping someone takes a walk on this sunshiney Wisconsin day and calls it home!






What a nice story! Joni is very lucky to be working with experts like you. When sellers listen, our job is a lot easier and they end up with much more money in their pocketbook.
BTW, love your new header!!!
What a great seller! Considering how nice and open-minded she is I'm surprised she didn't price and stage it properly to begin with. I'm glad she found you!
Best wishes with the listing; I hope that you get plenty of interest after all of your efforts.
John in Port Moody
P.S. Thanks for commenting at: http://activerain.com/blogsview/638680/If-the-numbers-don