Relocate to Wisconsin : Does Color "color" a Buyer's thinking about a home ? YES !

Does Color "color" a Buyer's thinking about a home ? YES !

    When we list a property  we look inside and out....and ask all the questions that we know as experienced agents, Buyers will ask....from the age of the roof to the "has there  ever been any water in the basement"  kind of mechanical/maintenance advising on issues of decluttering and depersonalizing a home....the "home" now needs to be a HOUSE !

      What does that mean ?   Somewhere in the archives of Home Selling 101 there is a statistic that says that "95% of all Question markBuyers cannot envision a house in any other way than the way it is shown to them...with the walls or Green and Goldcarpeting another color...(Green and Gold may work for the Packers...not so much for walls and flooring...unless of course you have a Packer themed rec room !)

   Time was when all things "neutral" were beige and brown....and shades thereof....(yawn) and that was Beige and Brownwhat was recommended to neutralize the house and appeal to the greatest number of buyers for the property.

     Remember...the decor...walls, floors, accessories are NOT about "you" but rather the Buyers....and you want as many people as possible to be able to envision your house as their home.  

      The "new neutrals" are shades of gray...calming, and can easily add accents of different colShades of grayors...a tinge of teal, a smidge of scarlet...a bit of can be a chameleon kind of color that adapts well to many other combinations. 

    Soooo.....Prospective Seller(s) ....don't use the excuse...
"It's only paint...or flooring...Buyers can/will change it." The Buyers may not likely consider a property that they view as dated....and never get to the "I can change it" part of the decision making process.
     Before you list your home...Talk to an experienced Real Estate agent who can help you with the guidance from an expert point of view best to have your home seen and shown by as many Buyers as possible.

      If you or anyone you know is looking to Sell OR Buy a property in southeastern Wisconsin...Call Sally K. & David L. Hanson, Broker Associates with Keller Williams who are honored to be serving southeastern Wisconsin for all things real estate.





Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Comment balloon 30 commentsSally K. & David L. Hanson • January 13 2018 12:56PM


I only wish that more sellers would understand this Sally and David.  Unfortunately, many don't.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) 3 months ago

So true, there are those who cannot visualize what the "after" can look like. If you can so with the new trending shades before you list.

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) 3 months ago

Good morning-I agree with you. Most buyers envision move in ready (to their taste). I personally have never bought a move in ready anything but I know I am a 2%er

Posted by Marco Giancola, Realtor (305)608-1922, Miami Beach Florida (Beachfront Realty) 3 months ago

This makes me remember selling a home many years ago with outlandish wallpaper on the foyer walls. Finally, I was able to convey that the buyer could change it to whatever they wanted as soon as the home was hers. Three years later a got a call to come list the house as they had been transferred and the wallpaper was still there. It taught me a lesson that some objections aren't as big as they seem.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) 3 months ago

You are exactly right. 

Getting a stager to come in and tell them that usually helps.

Posted by Tim Maitski, Truth, Excellence and a Good Deal (Atlanta Communities Real Estate Brokerage) 3 months ago

You always provide good tips for home sellers. Thank you for sharing 

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) 3 months ago

Here in Southwest Florida, we have many buyers who are looking for "move in ready" homes.

It is often difficult to get the Seller to understand that the "beautiful mural" painted on their walls is not always appealing to others.

Thanks for sharing. I hope a lot of sellers will read and heed.

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Right Move Real Estate Group- EXP Realty) 3 months ago

We know the reason we were able to buy our current home so easily, without competition, and within our slow decision making time frame, was because of the crazy paints and decor. The seller fancied herself quite the wall artist and had a lot of dark colors, or pink nearly everywhere, with painted flowers and such. Blech. Nobody could envision the home without all the foofoo...I could. At any rate, it worked out well. Your advice is spot on...

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 3 months ago

Good morning Sally,
It all comes down this this, doesn't it? 
 Remember...the decor...walls, floors, accessories are NOT about "you" but rather the Buyers....and you want as many people as possible to be able to envision your house as their home.

Posted by Carol Williams, "Customized Mentoring & Marketing Services" (U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.) 3 months ago

Good morning Sally and David - those who understand and follow this do well.  Those who don't are disappointed.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 3 months ago

It is so true that most buyers can not see past what is there aka they can not see the future only what is there now Sally K. & David L. Hanson 

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) 3 months ago

Well you won't get any disagreement from me...couldn't have said any of it better myself!

Great advice Sally and David!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) 3 months ago

Hi Sally K. & David L. Hanson most sellers follow the recommendations made by The Todaro Team members.... when they don't, it's a long road.... and some eventually see the light and do the work and interrupt the marketing process....ugh....nothing's easy.

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) 3 months ago

Great advice for all home sellers Sally K. & David L. Hanson, paint is one of the least expensive things homeowners can do to  get their homes sold. I recently sold a home, sellers said it was freshly painted and it was but it was blue and pink with blue carpets. 

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) 3 months ago

Sally and David I have tour a number of Open Houses that the Sellers needed this advice.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) 3 months ago

This is good reading for home sellers.

We had to completely repaint the interior of our home even though the artist seller had done a beautiful job.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) 3 months ago

I once did an inspection where every room was a different garish color and the buyer's loved it!  I thought it was hideous, but to each his own.

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) 3 months ago

Sally and David,

It is how we bought our Los Angeles home.  The colors were many and dark, there were tatami paper screens, green avocado paneling, and scuffed oak floors.  We could see what was there, many cannot.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) 3 months ago

Hi Sally and David... I've just convinced clients who are about to sell their home to repaint to a neutral.... they have too many colors in their home now and none of them are "current." It took a bit of convincing, but they are finally on board.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (RE/MAX Executive | Charlotte, NC) 3 months ago

So glad this was re-blog by George Souto  will have to see if Carol Williams  is featuring this  wonderful post great info

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) 3 months ago

I have been caught up in the color palette several times and many sellers get offended when you talk about color and designs inside their homes Sally K. & David L. Hanson 

Posted by Paul S. Henderson, REALTOR®,CRS,, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Professionals.) 3 months ago

Sally and David- sellers could save themselves time and perhaps a lost sale if they would remember to market their property like any other commodity. Many buyers don't want to take the time to paint or put in new flooring. And yes, there are still people who can't "see it" if it's not exactly what they want. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 3 months ago


I do love your creative title.

When we bought our home...every room had a different color. There was a blue living room, a pink master BR and pink bath, yellow kitchen, orange den with paneling, brown bath and every room had different flooring. We saw through it and I still love this home after 40+years. There is nothing original in this entire house!

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) 3 months ago

Another great post Sally K. & David L. Hanson color can certainly color a buyer's opinion of a home...but hard to believe that Packer's colors wouldn't win someone over! 

Posted by Lisa Von Domek, ....Experience Isn't Expensive.... It's Priceless! (Lisa Von Domek Team) 3 months ago

Morning Sally.

How true, how true.  We've all experienced those colors and decor while showing buyers a home.  Like you wrote about most can't see past it.

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty AR LLC) 3 months ago

The majority of buyers certainly prefer neutral colors, but I have also been surprised when buyers like the whacky colors left behind by a seller, haha.

Posted by Brian England, MBA, GRI, REALTOR® Real Estate in East Valley AZ (Arizona Focus Realty) 3 months ago

Sally, there are many buyers out right now looking for the gray tones, and a more modern look.   

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) 3 months ago

Oh, the thing really is - buyers don't want to HAVE to do anything and you're SO right, the colors draw them in, whether they're aware of it or not! Love the title too, Sally!

Hope you guys have a fabulous Sunday!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 3 months ago

Sally, walls are so easy to change but when the tile is awful you are talking a big expense to remove & re-install with hardwood...if the pictures show the hopscotch tile in purple & white...most buyers never make it in!  I picked on purple you see!

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) 3 months ago

Sally and David, the argument "it's only paint" applies to sellers as well, if it needs it and will improve their selling position, then just do it. 

Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) 3 months ago