Relocate to Wisconsin : 'Want to E-X-P-A-N-D Your Business Geographically ? Here's HOW !

'Want to E-X-P-A-N-D Your Business Geographically ? Here's HOW !

 As we look at our business and where it comes from and how we got it....It is by design that it is not confined to a geographic farm, one demographic description, one of know the song....One is the Lonliest can be in real estate and allied professions as well.

     There is but of course....and you know that was coming...our ever reaching purple envelopes...they have a way of reaching across neighborhoods, generations, Purple envelopegeographic boundaries as we hear they are posted in companies,  sent to college students, etc. It is consistent, it is recognized....and welcomed.  

     When you look at niches you want to delve into...explore further....learn more about...consider how popular they are or are NOT within your area.  Is it something that no one else is currently developing ?  

    Alphabet Soup   You can brush(should I say "spoon" ?) by the "alphabet soup" if you know what you know....YOU say....but how does anyone else know what you know ?  Hmmm.....Like it or not...there is a segment of the population that LOVES  "Alphabet Soup" ! It becomes part of your signature...your monocle if you will that puts you under the microscope of Sellers and Buyers that are delving for a specialty. It is part of WHAT you are to the marketplace.  It took the time...invested the money, learned more about that monocle particular area of the industry and someone looking for that specialization ...may well find you....On a website...See it on your Post....and be the reason you are considered as an agent.

          Be distinguishable !  When we have our one on one classes in of our interview questions to our students is what "distinguishes you from other agents in your marketplace ?"   If your answer is "I deliver great customer service"  think Thinkeragain...when was the last time you saw an agent that was touting "Terrible" customer service ? (Whether that is what they deliver or not.)

    As we anxiously approach the listings we have on the horizon....they come to us for Mortarboarddifferent reasons....on a very base IS about the education we took the time to  get...the experience we got as a result of the education..and the business that attracted and continues to attract. 

    Is your practice education based ? Could you add more ?  'Bet you could....why gamble with a career when you can excel and become the expert in a specific part of a field that people appreciate, recognize and desire ? No reason not to explore those thoughts...find the areas that interest you most and support them with the education that will attract more business. 

  Southeastern Wisconsin counties   We proudly serve: Kenosha, Racine, Milwaukee, Waukesha, Ozaukee, Washington, Walworth and Jefferson counties in southeastern Wisconsin....the reasons for the geographic reach are as different as the areas served.

     This has been a professional service post brought to you by Sally K. & David L. Hanson, honored to be of service to you in southeastern Wisconsin for all things real estate.

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Comment balloon 17 commentsSally K. & David L. Hanson • August 30 2017 11:44AM


I am sure you will get a bunch of calls from this write so well!

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) 6 months ago

That is playing to your strengths:

Why gamble with a career when you can excel and become the expert in a specific part of a field that people appreciate, recognize and desire 

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) 6 months ago

Great blog with excellent information...thanks for sharing!

Posted by Norma J. Elkins, Realtor - Elkins Home Selling Team ( Elite Realty Group) 6 months ago

Great play on words, Sally, with your specialty on divorce sales! Have a great day!

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (RE/MAX Executive | Charlotte, NC) 6 months ago

Sally, you and I talked about that - your writing is very good, and you will receive many calls from this post. 

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) 6 months ago

Sally, I am sure you will receive many calls from this post. Good luck.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) 6 months ago

Good morning, Sally and David -- you prove once again -- there are many ways to approach this business.  The power of purple may be a part of it -- but your model includes so many aspects that makes it successful.  

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) 6 months ago

Hello Sally and David,  Always interesting to see your blogs.  I have one agent I keep telling him to work a niche and he wants to be all over the place.


Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) 6 months ago

Well said Sally K. & David L. Hanson  . I am one to use good service in my speech and then add to it why. I know you can not just say i provide the best service as everyone and anyone can say it.  I like to add experience, knowledge, know how and that i am there for each step of the buying or selling process. A side note: They may not tout poor service, but those they leave in their wake of poor service tell everyone.

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) 6 months ago

Sally K. & David L. Hanson You really are making a strong case for me to buy some of those purple envelopes!

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (Realty One Group) 6 months ago

Sally K. & David L. Hanson, niche marketing takes education, time and persistence which you have when it comes to divorce sales. How can anyone pass on the purple envelopes?

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) 6 months ago

Sally and David loved this post and all the wisdom you shared here.... go figure the Feature Ferry is sleeping again... or never mind....Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) 6 months ago

Good morning Sally.

Finding your niche in this business is something everyone aspires to.  So far, I believe I've found mine.

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty AR LLC) 6 months ago

Good morning Sally and David.  It is no accident that you are successful.  It takes smart business planning.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) 6 months ago

I love the purple envelope idea, Sally & David!

And, you're right - some people are all about the alphabet soup - it's great to have designations but, putting them to use is key. 

You've certainly found your niche and excel in it! Great recommendations for others to follow your lead.

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 6 months ago

This is excellent advice to share.

Best wishes for continued success.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) 6 months ago

great post to remind us all to dig deep - thanks for the motivation! I really appreciate it

Posted by Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA, (Keller Williams Capital Properties) 5 months ago