Relocate to Wisconsin : Practicing Business Best.....A Daily Challenge we Accept

Practicing Business Best.....A Daily Challenge we Accept

   The challenge from Anna Banana Kruchten,CRS,CRB,GRI  has to be written in pieces (you wouldn't be able to see them) because it takes more time than we have at any one time to stars alignwrite this post.   Contrary to a lot of agent's business we have a very busy forth quarter and the stars are again aligning for that activity a bit early so time is at a premium.

    My first year, as I am sure it is for many agents....was nearly the last....the brokerage I chose and more than that the office I was in was not "conducive to newbies"....the manager was not interested in helping you...the cliques had been formed for years...questions went unanswered...and I still owned my marketing company and so I was about to decide that real estate and I were not meant to be in a relationship.  Hmmmm...was it the business, the office ...the brokereage....hard to tell as a Newbie what the problem was and how to separate the issues. 

     One of the things I did as a Newbie was the ever famous "announce you are in real estate" card with your busipurple envelopeness card to everyone you know......little did I know that would evolve into the now traditional purple envelope ...that now has multiple versions and hundreds of "subscribers."   As a result of my first  "announcement mailing" I did get business and my love for writing....and marketing made the newsletter what is now a monthly marketing activity.    Just in the last couple weeks....we have had two that will be a listing shortly....sold them the house double digit years ago....and another second generation buyer.....again double digit years ago when we sold her Mom's house and she was still in elementary school.

   mortarboard  When we began in business..."post license education" beyond the required continuing education courses was unheard of unless you were seeking certification or a designation in a specialized area.  Coaches were hired by agents who had a far more aggressive approach that I was comfortable it was years before a course had any great impact on how ...what was now both of us practicing real estate. 

       Then the tremors in the market began to shake as the downturn came and we knew we were either going to be greeters at Walmart or change the way we did business....and this thing called "Short Sales" would require some education.  Our then manager told us it would never be a factor in our market...and of course...he said with great confidence...NO bank would EVER take less money than they were owed....uh huh....He'd been wrong before and we chose to ignore his "sage advice" and flew to Florida for the cdpe logofirst class taught for CDPE. (Certified Distressed Property Experts.)  At that time there were only four agents with CDPE training in the state...we were two of them and the only two in our eight county area.  We went to another course in Illinois that had a little different method and combined them with the assistance of lawyers from our title company and designed our own method of practice for short sales which we still use to today....thankfully to a lesser degree.  At one time during the height of short sales....we had 36 active listings each with two liens....and closed them all in no small part due to the training we received in our CDPE course.  

   Facebook logo  Part three of this challenge wants us to address a new business we are working on currently we are not quite ready to announce (stay tuned to this blog.) Another is to work Facebook into more of our business on a regular or niche business.  This needs to be done with care as it may well require hiring additional assistance of the "real" or virtual kind and needs further development.heart house

      So....there you have it some "Hanson history" in real estate in a state we love in a business that has become a part of us in a way only someone who has been in practice for a long time can understand.

    This has been a professional service post and entry into the history capsule of Anna Banana's challenge to write about our best business practices.  May the months ahead bring everyone who reads this post, the most prosperous of business to complete the challenge of your own goals for 2017.  If one of them is refer business more often, know that Sally K. & David L. Hanson, broker associates with Keller Williams are honored to be at your service for all things real estate in southeastern Wisconsin.

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Comment balloon 14 commentsSally K. & David L. Hanson • August 27 2017 09:25AM


This was an interesting peek into the development of your business - I can definitely relate to your first-year-in-business experiences!

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, 914-419-0270, 7 months ago

Hi Sally... it's always interesting to see how different people's businesses evolve over time. Over the years I've seen more people quite after the first year than keep plugging along... but those that do reap the rewards.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (RE/MAX Executive | Charlotte, NC) 7 months ago

Thank you very much for sharing some of your personal real estate story.

Best wishes for continued success.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) 7 months ago

Good morning Sally.

A long time ago I learned never to say never.  Like an old firearms instructor taught me the two words one should never use it "always and never".  It worked then and still holds true today

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty AR LLC) 7 months ago

Sally and David - I really enjoying reading your story and some brokers just don't get the first part which is why I concentrate on many of these points in blogs.  You have made your path clear now and if I knew anyone in Wisconsin getting divorced with a home or needed a short sale you would be number one on my list.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 7 months ago

Enjoyed reading the Hanson's journey in Real Estate, and look forward to reading about your new business practice when you are ready.

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) 7 months ago

It does seem that you have all your bases covered leading up to your successful real estate practice Sally K. & David L. Hanson 

Posted by Paul S. Henderson, REALTOR®,CRS,, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Professionals.) 7 months ago

Good morning Sally and David. I love the way you write and your line about deciding to be greeters at Walmart made me laugh out loud. Thank you for the morning chuckle.

Posted by Sheila Anderson, The Real Estate Whisperer Who Listens 732-715-1133 (Referral Group Incorporated) 7 months ago

Good morning Sally and David. Glad you stayed the course and did not explore the Walmart alternative! Enjoy your day!

Posted by Wayne Martin, Real Estate Broker (Wayne M Martin) 7 months ago

Hello Sally and David,  Interesting piece as always, one of these days I would love to see your news letter.


Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) 7 months ago

Sally, love the purple factor, and your ability to do short sales amazes me.   Will await the announcement for your plans on FB.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) 7 months ago

Good morning, Sally and David -- that first year....full of excitement yet often filled with "what have I gotten myself into?".    I'm glad you made the decision against being a greeter(not that there's necessarily wrong with that) but your expertise in multiple aspects in our field makes for thoughtful reading and conversation.  Thank you for sharing your journey.  

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) 7 months ago

Sally K. & David L. Hanson it's been so interesting to hear that quite a few agents almost gave up that first year. With your spunk and determination there wasn't a chance you'd ever give up. You are  role model for charging forward and figuring it out. Wonderful entry!

Posted by Anna Banana Kruchten CRB, CRS, Broker, Arizona's Top Banana of Real Estate! (Phoenix Property Shoppe) 7 months ago

Good morning Sally and David.  Successful agents such as you will always find a way to succeed no matter what happens with the market.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) 7 months ago