The challenge from Anna Banana Kruchten,CRS,CRB,GRI has to be written in pieces (you wouldn't be able to see them) because it takes more time than we have at any one time to write this post. Contrary to a lot of agent's business we have a very busy forth quarter and the stars are again aligning for that activity a bit early so time is at a premium.
My first year, as I am sure it is for many agents....was nearly the last....the brokerage I chose and more than that the office I was in was not "conducive to newbies"....the manager was not interested in helping you...the cliques had been formed for years...questions went unanswered...and I still owned my marketing company and so I was about to decide that real estate and I were not meant to be in a relationship. Hmmmm...was it the business, the office ...the brokereage....hard to tell as a Newbie what the problem was and how to separate the issues.
One of the things I did as a Newbie was the ever famous "announce you are in real estate" card with your business card to everyone you know......little did I know that would evolve into the now traditional purple envelope ...that now has multiple versions and hundreds of "subscribers." As a result of my first "announcement mailing" I did get business and my love for writing....and marketing made the newsletter what is now a monthly marketing activity. Just in the last couple weeks....we have had two calls....one that will be a listing shortly....sold them the house double digit years ago....and another second generation buyer.....again double digit years ago when we sold her Mom's house and she was still in elementary school.
When we began in business..."post license education" beyond the required continuing education courses was unheard of unless you were seeking certification or a designation in a specialized area. Coaches were hired by agents who had a far more aggressive approach that I was comfortable practicing....so it was years before a course had any great impact on how ...what was now both of us practicing real estate.
Then the tremors in the market began to shake as the downturn came and we knew we were either going to be greeters at Walmart or change the way we did business....and this thing called "Short Sales" would require some education. Our then manager told us it would never be a factor in our market...and of course...he said with great confidence...NO bank would EVER take less money than they were owed....uh huh....He'd been wrong before and we chose to ignore his "sage advice" and flew to Florida for the first class taught for CDPE. (Certified Distressed Property Experts.) At that time there were only four agents with CDPE training in the state...we were two of them and the only two in our eight county area. We went to another course in Illinois that had a little different method and combined them with the assistance of lawyers from our title company and designed our own method of practice for short sales which we still use to today....thankfully to a lesser degree. At one time during the height of short sales....we had 36 active listings each with two liens....and closed them all in no small part due to the training we received in our CDPE course.
Part three of this challenge wants us to address a new business practice....one we are working on currently we are not quite ready to announce (stay tuned to this blog.) Another is to work Facebook into more of our business on a regular or niche business. This needs to be done with care as it may well require hiring additional assistance of the "real" or virtual kind and needs further development.
So....there you have it some "Hanson history" in real estate in a state we love in a business that has become a part of us in a way only someone who has been in practice for a long time can understand.
This has been a professional service post and entry into the history capsule of Anna Banana's challenge to write about our best business practices. May the months ahead bring everyone who reads this post, the most prosperous of business to complete the challenge of your own goals for 2017. If one of them is refer business more often, know that Sally K. & David L. Hanson, broker associates with Keller Williams are honored to be at your service for all things real estate in southeastern Wisconsin.