Relocate to Wisconsin : Do you Have a "Challenging" Property to Sell ?

Do you Have a "Challenging" Property to Sell ?

       Properties can  have different kinds of challenges...in Wisconsin, all real estate agents are licensed as "Agents of the Seller."   When we write descriptions on MLS and on other Mindssites that is first and foremost in our marketing minds.  What does the Seller need us to communicate to attract the most buyers for the property ?    The challenges can be location....the railroad tracks in the backyard.....the condition....for one reason or another...the estate, the Seller with no funds ...has left some of the maintenance deferred. 

     From our perspective...the best position that a listing agent can take is to BE HONEST....if the house will never pass FHA financing...say so...

If it is  a candidate for Flipper ....tell them...

If there is no condition report because it is an estate...be transparent. Rose colored glasses are a wonderful thing...they also don't attract the buyer who will actually purchase the property....so be as objective as you can in your descriptions be they in MLS or any other medium.  Your goal Rose Colored Glassesis to sell the house....and sometimes that means painting less than the perfect home for the 2.3 children with the white picket fence. 

    Yes we did have a one of "Those" houses...it extended a cordial invitation to Flipper...and did warn that it was also the house of 12 cats.  I had an agenScout's Honort screaming into the phone......"Sally !  Did you know that there are 11 cats in this house ?!"  I couldn't resist...I counted to 3.....and then said..."No....count again, there are actually 12." The house had SEVEN offers in days ! 

      Be a good Scout....tell it like it is even if it's not just that the rose garden needs a little pruning...in the end, the truth

is always what wins.

    This has been a professional service post brought to you courtesy of Sally K. & David L. Hanson, Broker Associates with Keller Williams in southeastern Wisconsin, who you can depend on to be honest whether they are scouting a new house or looking for buyers for your present home.  For all things real estate, we are honored to be of service.

 

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Comment balloon 18 commentsSally K. & David L. Hanson • August 09 2017 11:52AM

Comments

Good morning Sally and David. Tell it like it is and save your reputation. Enjoy your day!

Posted by Wayne Martin, Real Estate Broker (Wayne M Martin) 12 days ago

HI Sally and David, 

Honesty...iss there any other way?  Well done! ....and then price it accordingly and you will have 7 offers in one day!!

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) 12 days ago

When the truth is extended in your presentation, no one can claim you are just out to make a sale. You are protecting your principal. Have a beautiful Friday!

Posted by Sandy Padula and Norm Padula, JD, GRI NMLS#1483386, Presence, Persistence & Perseverance (Realty One Group) 12 days ago

I treat every listing as a different personality. I refer to each as a positive challenge. Some I can't wait to sell; others I hate to see go Sally K. & David L. Hanson 

Posted by Paul S. Henderson, CRS, REALTOR®,, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Professionals.) 12 days ago

Sally/David, Yes, tell it like it is, but be professional while doing so.

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) 12 days ago

Love that advice!!!

\Be a good Scout....tell it like it is even if it's not just that the rose garden needs a little pruning...in the end, the truth is always what wins.

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) 12 days ago

Over the year I have had many chllanging properties to sell.  Some have sold and others did not.

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) 12 days ago

Sally, OH MY, never had to sell a home with 12 cats, cannot imagine the smell!   Great post!

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) 12 days ago

Good morning Sally and David. I love this and agree that honesty is always the way to go. No surprises except good ones.

Posted by Sheila Anderson, The Real Estate Whisperer Who Listens 732-715-1133 (Referral Group Incorporated) 12 days ago

Good morning, Sally and David -- honest marketing does exist and "issues" can be presented in a creative way without hyperbole.  I had a listing this year that was small -- about 600 square feet -- and I re-stated the square footage more than once.   The price reflected both the size and condition.  

Meanwhile, there were people who said -- I didn't think it would be so small --- huh, didn't the inclusion of the detailed information along with a  floor plan with room sizes give you a clue?  Some just want to believe what they want to believe.  

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) 12 days ago

Good morning Sally and David - things are what they are and that includes homes.  Being honest and presenting the best way is the only way to get it sold.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) 12 days ago

I have challenging houses to inspect all the time.  Is that the same thing?

And I've already done my good turn today.

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) 12 days ago

Sally: Being open and honest is always the best approach, regardless of the outcome. Had to laugh...12 cats!

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) 12 days ago

Sally and David putting blinders on does not help anyone.  Tell it like it is, and then address the issues honestly.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) 12 days ago

Sally and David- so agree with you. Let's face it, there's a buyer for every property. It would help if people would read.

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 12 days ago

The truth is always the best approach and sometimes it has to be the big bold facts right between the eyes.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Berkshire Hathaway HomeServices PenFed Realty, Your Clarksville Real Estate Professional) 12 days ago

I specialize in vacant land and every one of them have issues, the discussion we have is "which challenge do you want to take on"? Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) 11 days ago

Good morning Sally and David.  More often than not the most challenging issue facing tough listings is the seller.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) 11 days ago

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