We believe very strongly in niche marketing and when we write our business plan and review it throughout the year, we are ever mindful of new ways to reach our niches, networks we have not yet discovered, other ways we can enhance our message as experts in those areas.
When you are recognized as an expert in a particular area...the word spreads quickly throughout the area you have chosen...and expands geographically to give you a larger audience to receive your message and grow your practice. One of our primary niches as many of you knowis in divorce. Few real estate agents (in southeastern Wisconsin none that we know) specialize in divorce. As a result our clients come from Kenosha, Racine, Walworth, Milwaukee, Waukesha, Ozaukee, Washington and Jefferson counties. As lifelong Wisconsin residents, we have made it our business to learn the areas...not just the geography, but the features, the traditions, the events that make each area special and a desirable place to call home.
Niches require cultivation of knowledge...our "divorce course" offers the ability for agents to carve out what is likely to be a unique area of expertise that can well expand your reach beyond what may be a typical "farm" in your market. The course is one on one...tailored to YOUR practice and YOUR market...not the "get rich quick" webinar or instant success some courses promise and do not deliver. We limit the number of participants at any given time due to our busy real estate practice. You can email us Sally@HansonRealEstate.Net....and we'll be happy to send you information on this course offering.
'Want to expand your geographic reach ? Consider niche marketing...be the expert...cultivate....and reach the benefits of growing in the expertise you have and the ways you can serve the real estate market. Amen and Women.