Relocate to Wisconsin : Niche Marketing can E X P A N D your geographic R E A C H !

Niche Marketing can E X P A N D your geographic R E A C H !

  We believe very strongly in niche marketing and when we write our business plan and review it throughout the year, we are ever mindful of new ways to reach our niches, Niche marketingnetworks we have not yet discovered, other ways we can enhance our message as experts in those areas.

    When you are recognized as an expert in a particular area...the word spreads quickly throughout the area you have chosen...and expands geographically to give you a larger audience to receive your message and grow your practice.   One of our primary niches as many of you knowis in divorce.   Few real estate agents (in southeastern Wisconsin none that we know) specialize in divorce.  As a result Southeastern Wisconsinour divorceclients come from Kenosha, Racine, Walworth, Milwaukee, Waukesha, Ozaukee, Washington and Jefferson counties.  As lifelong Wisconsin residents, we have made it our business to learn the areas...not just the geography, but the features, the traditions, the events that make each area special and a desirable place to call home. 

   dream divorce course    Niches require cultivation of knowledge...our "divorce course" offers the ability for agents to carve out what is likely to be a unique area of expertise that can well expand your reach beyond what may be a typical "farm" in your market.  The course is one on one...tailored to YOUR practice and YOUR market...not the "get rich quick" webinar or instant success some courses promise and do not deliver.  We limit the number of participants at any given time due to our busy real estate practice. You can email us Sally@HansonRealEstate.Net....and we'll be happy to send you information on this course offering.

     'Want to expand your geographic reach ?  Consider niche the expert...cultivate....and reach the benefits of growing in the expertise you have and the ways you can serve the real estate market.  Amen and Women.


Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Comment balloon 21 commentsSally K. & David L. Hanson • May 25 2017 10:04AM


Several notables here in the Rain have long endorsed the concept of 'Niche Marketing'. Great post!

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (Realty One Group) 9 months ago

Good morning Sally.  I printed this one out and will talk about your niche at our next meeting

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty AR LLC) 9 months ago

For a long time I have been known as a home inspector who does thermal imaging.  And Mighty Mo has been my niche.

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) 9 months ago

No doubt, Sally and David, that niche marketing has worked well for you and more of us should give it some serious consideration.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (RE/MAX Executive | Charlotte, NC) 9 months ago

Good morning, Sally K. & David L. Hanson niche marketing works like a charm for us.... our new construction communities are coming in from many different directions.... 

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) 9 months ago

Good morning Sally and David. Niche marketing has definitely worked for you. Enjoy your day!

Posted by Wayne Martin, Real Estate Broker (Wayne M Martin) 9 months ago

You defintely have the answer to your niche market Sally and David. Seeking your help in the divorce market is something that many of us here in the Rain should consider.

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) 9 months ago

I am trying to carve a couple of small niches the big companies leave behind, so far so good but being able to adapt and keep offering service has been working well Sally K. & David L. Hanson 

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) 9 months ago

Good morning, Sally and David -- your record of success and your ability to share information about your niche is more than just admirable, it's noteworthy.

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) 9 months ago

Sally & David, and this is the reason your niche does so well for the two of you.  EXCELLENT.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) 9 months ago

Sally and David,

We agree with your niche mindset, and you certainly have developed yours beautifully.  Wishing you a great weekend...A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding and Marketing (Napa Consultants) 9 months ago

HI Sally and David- if anyone knows this niche, it is the two of you.  And you know how to expand and market it!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 9 months ago

Sally and David you have done an excellent job in identifying your area of expertise and focusing on it.  Others would do well to listen to you and follow your example.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) 9 months ago

Great (but sad) niche market! However, divorce is a stressful event and sounds like you have it covered. Congrats on your success!

Posted by Melissa Spittel, "Achieving Results Together " (Coldwell Banker Residential Brokerage) 9 months ago

Dear Sally & David,

What a great niche. People, who are going through such a traumatic time in their lives can definitely use the help & support.

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) 9 months ago

It is working really well for you. Keep up the good work as people are counting on you two.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) 9 months ago

Sally & David I have noticed since the big recession I have learned to expand my geographic area... and when I forget... the memory of the bill collectors remind me:)) Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) 9 months ago

Thanks so much for your valuable insight. Having been through your divorce class DREAM, I can attest to the requirement for realtors to find and cultivate a niche market. Thanks for all that you both do to help others and promote our industry.

Posted by Chris Fosgate, Assistant Team Leader - Keller Williams, KC North (Keller Williams) 9 months ago

Sally K. & David L. Hanson you are so on target with your niche.

Some will have a geographical niche while others will have a needs niche.

Your needs niche is well defined and well studied. You have worked hard to be an Expert for your niche.

I know from experience that you are well qualified to mentor others.

Thanks for the help and encouragement you have given me.

Best wishes.

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Jones & Co. Realty) 9 months ago

Sally K. & David L. Hanson there are definitely riches in niches.  I, too, look at the following year in business to see the trend.  After two decades in the business we certainly have the ability to close all types of transactions.  Currently, I am selling hotels, land and became a Certified Probate Real Estate Specialist in Florida.  Working on the website now.  Doing the mailings to the Administrators and building alliances with vendors necessary for out of state heirs.  Congrats on your feature 

Posted by Eileen Burns, FL Probate Agent, Hotel & Land Specialist (Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach) 9 months ago

My friend always talks about lateral thinking and thinking beyond one spear of influence, so to speak. He says it better than I can, kind of

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 9 months ago