Relocate to Wisconsin : Plant, Fertilize, Cultivate...the Business will Grow...

Plant, Fertilize, Cultivate...the Business will Grow...

 There are a number of different ways that we do our lead generation...and we are from the "whatever works" school which may varysprout in different markets and niches.  Some markets have local print media available, an active chamber of commerce, a networking group....wherever you decide the "richest soil for harvesting leads" is in your market...go there are and see what you can do to cultivate it....Grow where you choose to plant yourself.  When you find that method, continue to "fertilize" and grow it further...you will be amazed at the other things that come as a result of your cultivation.  There are a number of different things that we do and continue to cultivate....and most begin and are "off shoots" forgive the pun...or don't....of our ...yes...here it comes...again...Purple Envelope monthly newsletter to several  different sphere audiences.

purple envelope   Each month,  each sphere gets a "Life Letter"....a short story, life lesson on themed letterhead...that is the common element to each mailing.   We have learned that both this Life Lesson page and our newsletters travel to college students,  widows clubs, HOA meetings...always with our contact information at the bottom.  The second sheet has short pieces of information that relate to that particular group...whether it is past/prospective buyers and sellers or a segmented business referral...they each get their own letter with information pertinent to their interests.

        To further cultivate these areas...we choose to do extra things..it was face time recently when we delivered trick or treat baskets to offices of referral sources. Next month as our newsletter announced...and people wait for each year...it will be our large full color calendar with our picture and contact information on it...it hangs in teacher's lounges, employee break rooms, homes and offices...nail and beauty salons.....and has gorgeous photography of the area that people appreciate.  Thank you American City Calendars for providing us with a quality mailing that stays withCalendar 2017 people all year long and we are thanked for continually by our spheres.

    Anything worth doing is worth doing well.  This calendar in addition to the usual holidays also has the dates of the many festivals and local events sprinkled throughout the year and people LOVE them !

  If you stay in touch with your sphere...you know that they may be considering remodeling or redecorating....a handwritten note and a business card from a store or contractor with their newsletter...OR all by itself tells them that you are thinking about them....and have the resources as their respected "go to" person...to help them with their project.

   You may find that getting to know your sphere gives you entree to organizations they belong to ...people they know...etc....and your influence continues to expand...fertilize and grow as does your mailing list.

Like minds  Like attracts like....and in terms of qualifying leads....using this method of people you already know...who know people...in our experience with very few exceptions, you are introduced to people like the people who introduced them to you...and you need not have to "weed out" this "new crop" of people.  Yes ...we do keep track of where each lead comes from in our CRM....and yes they get  a very personalized thank you from us.

   Each new client, customer. lead is neatly categorized..monthly...from who, how they came to us....and often that inspires other ideas to cultivate and fertilize that area for a "richer crop" of more leads.

      Thank you Jeff Dowler ...great contest...hope our ideas help to sprout new thoughts with other AR members...and YES of course...for all things southeastern Wisconsin real estate we are happy to help your referred buyers and sellers...Cheese and Thank You...Hansons Both.

 

 

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Comment balloon 17 commentsSally K. & David L. Hanson • October 21 2016 03:20AM

Comments

Very nice post!  It seems you do a very good job of cultivating your leads.

Posted by Peter Mohylsky, Your Bucket List Broker along 30a (BETTER HOMES AND GARDENS REAL ESTATE) over 1 year ago

You've got lead generation down to a productive system that is working for you.  Thank you for sharing.

Posted by 1 ~Judi & Don Barrett & Chassy Eastep - Integrity, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) over 1 year ago

I will bookmark this post and try some of your ideas. Thank you for sharing.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 1 year ago

Good Morning Sally and David - you have a great system of staying touch and build relationships and I am sure your sphere appreciates it.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) over 1 year ago

Good morning Sally and David. Really like the purple envelope approach! Enjoy your day!

Posted by Wayne Martin, Real Estate Broker (Wayne M Martin) over 1 year ago

Another fine example of how to stay in the minds of our prospects all year long. Hope you enjoy your weekend!

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (Realty One Group) over 1 year ago

Hi Sally K. & David L. Hanson - Purple is the new green ....if you know what I mean! 

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) over 1 year ago

You certainly use creative ways to "fertilize" your market. Your Purple Enevelope is a standout!

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) over 1 year ago

Good morning, Sally and David - the word and concept that shouts out to me in your well-written post is "consistency".   It's important in business and in life.  

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) over 1 year ago

We think alike Sally K. & David L. Hanson , spreading it out and doing it well.....

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) over 1 year ago

Time-tested methods work very well in real estate, and Sally and David, you guys go way above what most other agents would do to stay in touch. I mail to my client base once a year, that's how bad I am. I send out holiday cards, and that's about it. Many of my sellers move out of state, too. Fortunately, there are fresh ones coming from Google.

Posted by Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents, Put 40 years of experience to work for you (Lyon Real Estate) over 1 year ago

Thank you very much for sharing some of your successful business practices. 

Have a great Friday and a lovely weekend.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) over 1 year ago

Sally and David - you both have a great system that works for you and it shows. You are consistent and always stay on the top of mind in your sphere. 

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 1 year ago

Hi Sally and David... I want to know where you get your purple envelopes. Not that I want to use purple, but another color and I figured that whoever supplies yours must have other colors.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (RE/MAX Executive | Charlotte, NC) over 1 year ago

I need to do better on my mailings.....I love your ideas!

Posted by Kristin Johnston - REALTOR®, Giving Back With Each Home Sold! (RE/MAX Realty Center ) over 1 year ago

No time to comment here, I'm busy working on my real estate garden!  

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) over 1 year ago

Sally and David

You really go all out in terms of staying in touch with people, as well as finding new sources of business. I think the purple envelope is a great idea and I'm impressed with the consistency, and the results. Thanks for sharing such great ideas with us that others can learn from and implement!

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude - Carlsbad (Solutions Real Estate ) over 1 year ago

Participate