Relocate to Wisconsin : Socially Speaking...A Great Way to Get Connected...

Socially Speaking...A Great Way to Get Connected...

    The newsprint medium in southeastern Wisconsin with the exception of a few specialized monthly publications, has long since disappeared as an option for advertising messages. The local weekly "papers" are now on line sites and the large daily metro paper has significantly reduced circulation.

      It became increasingly apparent that social media was the way to reach our intended audience for our listings.  Initially it felt like throwing words in the air and hoping they landed no newspaperin the right place...the "touch"  we had been used to of the printed word..choosing page position, paying an additional fee for any color used, etc. was gone.

   Craig's list became the new "classified section" and ads run there were complimented by Active Rain, Facebook and others and what had appeared to be a mystical sort of "throwing words in the air" .

   We were the first Realtors in our market to have taken the CDPE course for short sales. We were graduates of one of the first classes we took in Florida and unthawed our knowledge back in Wisconsin in February. We explained short sales...we marketed our short sale listings and told the Happily Ever After stories of successfully closed  sales.

   It was if a volcano erupted....Sellers found us (still do), referral sources found us (still do) and Buyers looking for volcsnoshort sales found us (still do) .  We became the recognized experts in the market ....and credit our social media presence to that recognition. 

   We continue to build and foster our marketing efforts applying what we have learned works through this initial seeming to throw words into come back to us as a significant part of a successful marketing plan.

      We believe that no one medium is as successful as more than one...Socially speaking, social media is the front and center heart of our successful marketing plans and foundation of our reputation in the profession.

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Comment balloon 21 commentsSally K. & David L. Hanson • July 18 2016 03:41AM


It's finding the right niche and following through with it, and you two prove it works!

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) almost 2 years ago

Good morning Sally K. & David L. Hanson ,

You two definitely found the right niche and made it known to everyone. Finding the right niche was important but following through in social media was the game changer!

Posted by Dorie Dillard, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.346.1799) almost 2 years ago

Good morning, Sally and David... our newspaper gets "skinnier" by the day... really not a medium for our business any more. I was CDPE and SFR certified very early on... but realized this wasn't my niche. So I teamed up with a colleague who loved doing short sales. He would do all the short sale paperwork/negotiating and I would do all the marketing. Worked out well for both of us.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (RE/MAX Executive | Charlotte, NC) almost 2 years ago

Thanks for sharing some of your very successful marketing practices.

Posted by Roy Kelley, Roy and Dolores Kelley Photographs (Realty Group Referrals) almost 2 years ago

Sally: You were smart to jump on the social media train early. Congrats on all the biz you have received over the years as a result of doing so.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) almost 2 years ago

Great story about finding your niche! We never participated in the Craig's list craze, but you're right abou business exploding once you find social media!

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) almost 2 years ago

Good morning, Sally K. & David L. Hanson real estate is local.... and for us, print is a powerful source....but I complement everything with online marketing, so capture everyone....

Posted by Barbara Todaro, "Franklin MA Homes" (RE/MAX Executive Realty ) almost 2 years ago

As far as "social" media (quotes intended) we appear to be damned if we do and damned if we don't. 

Unfortunately so much of "social" media is becoming a sewer fuller and fuller of debris and stench.  It seems to be bringing out the worst in human nature.

In business?  Hopefully not so much, but things don't typically sway toward the good and virtuous.

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) almost 2 years ago

I believe in using all mediums and spreading my marketing far and wide. Local papers are still local, but very thin. Rates are up and readers much less, leaving me little choice but to use it spraingly Sally K. & David L. Hanson  .  

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) almost 2 years ago

Good morning,  Niche is what it is about.  Great blog and make it a great day!

Posted by Will Hamm, "Where There's a Will, There's a Way!" (Hamm Homes) almost 2 years ago

Good morning Sally and David. Every market is a bit different. If you don't try you never know what works for you! Enjoy your day!

Posted by Wayne Martin, Real Estate Broker (Wayne M Martin) almost 2 years ago

Sally, short sales have dried up in our area but foreclosures still sit as bank owned and not marketed for years...providing a great resource of short sale info will always be the need in WI & you and David provide it.

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) almost 2 years ago

Sally K. & David L. Hanson I too, was aCDPE and never saw a dime from the certification so did not pay the extortion renewal fee. All the Short Sales we did was before ever becoming a CDPE and the testimonials for former SS clients fueled our success. Glad it worked for you!

Posted by Sandy Padula and Norm Padula, JD, GRI, Presence, Persistence & Perseverance (Realty National) almost 2 years ago

What a great post Sally K. & David L. Hanson , your story almost mirrors mine, I took a couple of different short sale courses before CDPE was even created and blogged about the process to start my reign as "The Short Sale Queen" of my local market. I can identify!

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) almost 2 years ago

What a nice write up. A few like Craigslist, CDPE etc I have already forgotten as the market and media changed so much in recent years.



Posted by Sam Shueh, mba, cdpe, reopro, pe ( (408) 425-1601) almost 2 years ago

Sally and David- you have a winning formula- being quick to adopt new programs + using social media to further your marketing efforts + a strong networking program.  

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 2 years ago

Sally and David I have also seem much of the newspaper advertising disappear in my area.  You would think newspapers would try to combat that by reducing prices, but instead they keep going up.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) almost 2 years ago

Thank you for the inspirational post. I do not advertise in newspapers any more.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 2 years ago

Good morning Sally and David.  You are doing a fantastic job with all the various media available for your business.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) almost 2 years ago

You have found the magic and how to apply it to your market. Nobody will be able to take it away from you.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) almost 2 years ago

Sally K. & David L. Hanson Our newspapers are getting smaller too.  You do an amazing job and it shows.  

Posted by Elyse Berman, PA, Boca Raton FL - (561) 716-7824 - CRS, ABR, GRI (Best Connections Realty, Inc.) almost 2 years ago