Relocate to Wisconsin : "He isn't an 'agent of the Seller', it's not his listing," said the Buyer

"He isn't an 'agent of the Seller', it's not his listing," said the Buyer

 Sometimes in the Real Estate Business. as  in any business...we become so accustomed to the terms and language...we forget that not all Buyers and Sellers have that same degree of understanding.  We got a call from a concerned parent who had been looking at homes with his daughter and son in law.  He felt the agent was an advocate of the Seller, not the Buyers.  

  buyer agency contract"Have your daughter and son in law signed a Buyer agency contract ?" I asked him.  He was unsure of what that contract was signed that he was aware of with this agent.
    I explained that every agent in Wiscnsin is licensed as an agent of the Seller...he/she is the Seller's advocate for price, negotiations for the inspection....every part of the real estate transaction..UNLESS....the Buyer(s) have signed a Buyer Agency Agreement.

     He was very surprised...He thought the agent MUST be working for the Buyer because the listings that he was showing them were not HIS listings but listings from other agents.   To this Dad, showing another agent's listings meant the agent MUST  be working for the Buyer. We can readily see how this relationship could be confused.

     If you want an agent to work as your advocate as a Buyer...knowRealtor with key that they are someone you can work with...has experience and expertise in the area that you are purchasing real estate and that you are confident in their abilities to be your advocate in this very important transaction.

     Buyers ....demand the best..someone who has experience and training on your side of the transaction.  Ask the agent you met  at the open house...on line...who answered the phone...what is his/her experience with BUYER is what you want on this, one of the largest investments you make in a lifetime.

      If you or anyone you know, is looking for an experienced agent to assist you in the purchase of a home in southeastern Wisconsin, call the Hansons...we are honored to be of service for all things real estate.


Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Comment balloon 8 commentsSally K. & David L. Hanson • February 19 2016 02:01PM


Good morning Sally and David,

That is interesting that every agent is working for the seller and not a buyer without the BAA. It would seem that would be the case in all states and never looked at it that way before.

Make yourself an astonishing day.

Posted by Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester (Howard Hanna Real Estate Services) about 2 years ago

So important for the uninformed to know the difference between a listing and buyer's agent, Sally K. & David L. Hanson have made it very clear and buyers need to seek you out in WI land for the best guidance.

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) about 2 years ago

Good morning Sally. We have to be so careful when it comes to talking jargon and using terms that we think the other person will understand. You addressed the topic very well in your post.

Posted by Joe Petrowsky, Your Mortgage Consultant for Life (Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709) about 2 years ago

It's a good thing the subject of dual agency didn't come up. That would have been a lot longer of a conversation. 

Posted by Nicole Doty - Gilbert Real Estate Expert, Broker/Owner of Zion Realty (Zion Realty) about 2 years ago

Good morning, Sally and David --- not only is it confusing to buyers(and sellers too) but to some practitioners.  Knowing and the ability to explain how real estate works in our area(or state) is very important to better understanding the process.    

Posted by Michael Jacobs, Los Angeles Pasadena Area Real Estate 818.516.4393 (Coldwell Banker Residential Brokerage) about 2 years ago

Buyers just don't get it. I can't tell you how many times a buyer has said they would rather work with the listing agent???

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) about 2 years ago

Sally and David easy to see why they would be confused, in fact most Buyers are not aware of how representation works unless professionals like the two of you take the time to explain it to them.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 2 years ago

Hi Sally and David - that is worth noting.  I was not aware of that either and have learned something new today.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) about 2 years ago