Our purple envelopes are a primary marketing/lead generating tool in our practice. They contain different messages for different target audiences. We are starting this year with a BANG to our family law practitioners. Their newsletter also includes a GOLD sheet that offers them special free services...including a hour of Continuing Legal Education. We teach the course....and bring it to their office with refreshments.
The copy circling the gold label label reads:
Golden Opportunities For the New Year ! The graphic in the center is a pot of gold.
We know that this targeted list of professionals reads and keeps the newsletters for reference...we hear about binders and folders when we network with them.
The labels are easily created with Avery labels on line program. You can create your own graphics and message in a matter of seconds. Some AR members have asked us where we get our purple envelopes. You can choose your own "identity color" of course but we recommend being consistent (and persistent) in your choice of color and regular mailing intervals. Our envelopes are from Neenah Paper...neighboring area to Packer country in Green Bay. You can find them here.
Have your mailings "dress for success"...encourage the recipient to read the message...create some curiousity about what the message is .....it will increase your response.
Sometimes "old school" is the best school...enroll now with your own direct mail campaign and be rewarded with a diploma of more business !