Relocate to Wisconsin : Sooo...You want to Create Memorable Mail....

Sooo...You want to Create Memorable Mail....

        As many of you know...if you follow our blog...we send out hundreds of envelopes with our newsletters every month. There are several different letters we write every moPurple mailernth to several different audiences...what they have in common...is that they all come in Number 10 (business size) purple envelopes. This immediately identifies our newsletter for

the recipient. If you wish to use purple..you have my royal permission (smile).....If not ....choose a color that appeals to you..choose a color that stands out...not white...not manilla or vanilla...there are many options.  Decide what works best for you.  We buy our envelopes a quarter at a time....to be sure that the glue does not dry out.....and we get a good price in quantity.
   The Fox River Valley (Yes...Packer country) is home to Neenah Paper Mill...and they have a fantastic selection...and here is a link to their site:

 
   You may wish to choose another color...size..or find a mill closer to you...or find the "Deal of the Day" by
 
simply googling: "No. 10 envelope   (color of your choice).  The important part is that you are consistent both in
the color you choose and the regularity of your mail to whomever you choose as your target market(s). 
    This direct mail success need not be limited to Realtors....ANY business that has clients/customers can benefit of course !
     If you are a Newbie...no better time than now to start....If you are experienced in whatever profession,,,
why not use this tool.....a little COLORFUL ....a little "old school"....but in our experience...A LOT successful !
       Wishing you all ...All the Marketing Best of 2016 !
 
              Hansons Both
     
 
 

    

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Comment balloon 13 commentsSally K. & David L. Hanson • January 03 2016 02:04PM

Comments

One of my favorite colors and so it works for me and I like that it stands out from all the other mail!  Thanks for sharing this great idea!

Posted by Susan Laxson CRS, Local Knowledge & Global Network (Parks Real Estate) over 2 years ago

Love that you use purple.....PURFECT for the Active Elves.

Posted by Roger D. Mucci, Lets shake things up at your home today! (Shaken...with a Twist 216.633.2092) over 2 years ago

Neenah is the company that we got our paper products from when I worked at a law office. I used to bring the boxes home to use for storage. Kind of ironic now that I go by "Neena" with my grandchildren.  LOL

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 2 years ago

I like the color and would open a series of letters that had some popping color.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) over 2 years ago

I like the idea of a distinctive envelope. What response rate do you get from letters to your prospective seller segment, for example? Which segment is most responsive?

Posted by Steffy Hristova, Tempe AZ Realtor - Your Home Close to Your Work! (HomeSmart Elite Group Tempe AZ Tel: 480-966-9353) over 2 years ago

Hi Sally K. & David L. Hanson - This is a great marketing idea.  Thanks for sharing.  Good Luck against the Vikings tonight!  

Posted by Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR® (Coldwell Banker Residential Brokerage) over 2 years ago

If I received that purple envelope I would definitely open it.  Thanks for sharing a great marketing idea.

Posted by Joyce Marsh, Daytona Beach Florida, Two Decades Of Experience Selling Luxury Homes... (Premier Sotheby's International Realty) over 2 years ago

Despite the Vikings colors I will always love purple Sheri Sperry. .cheering loudly for the green and gold

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (Keller Williams 414-525-0563) over 2 years ago

Sally and David you have built a brand name and color and know how to take advantage of it to the fullest.  Great Job!!!

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 2 years ago

What a creative idea Sally and David. Many must wait for your purple messages each month...

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo & Home Sale Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) over 2 years ago

Hi Sally and David.  I'm now thinking of what color to choose.  Though, I like the purple and since I have your royal permission, I may just go with it.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) over 2 years ago

Thank you for sharing the tip to use colored envelopes. Have a good day.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 2 years ago

 Good morning Sally and David. Purple, the color of BOLD! I am going to have to remember that one. Or, at least.using colored envelopes.

Posted by TeamCHI - Complete Home Inspections, Inc., Home Inspectons - Nashville, TN area - 615.661.029 (Complete Home Inspections, Inc.) over 2 years ago

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