Relocate to Wisconsin : Does your Agent have the resources to Market your House ?

Does your Agent have the resources to Market your House ?

 One of the questions that should and often does not...occur to a whether or not the listing agent that they are interviewing has the resources they financial or marketing availability... or Resourcescreativity...experience and success to put together a plan to market their home...

     Maybe the Home Seller was

dazzled by the dollar signs promised

by the agent with Mega buck return

 on their investment...Mmmmm...all the better to Rose colored glassesreinvest in the next house....those rose colored glasses can get in the way of asking questions like ...what is your real estate experience...what is your marketing plan...what kind of professional "partners" will assist in promoting the house...from photography and video to blogs and websites....multi media marketing...has the agent really shown you that she/he has the financial means to " Put their money where your house is ?"  MLS listings and a sign in the the door to an open house and hope that the well qualified buyer has brought their checkbook....lots of hoping...but has the sales history...has the experience...has the education of the agent shown the Seller that they are making the right choice ?

  luxury home  If it is a Luxury Home...Has the agent had the training...have they had the experience...what is the marketing plan ? Is there the financial comittment to support this kind of home ?

    If it is a home that is in a more rural location...does the listing agent have a working knowledge of different tests required for water and sanitary systems ?

   If the home is in a sub division...has the agent gotten the restrictions and understands how to explain them to prospective buyers?

       Is the agent willing and able to commit the time to taking your home from "for sale" to SOLD ?

SOLD sign

     There is a difference....between listing and selling a home...and the enticement of a great return on a real estate investment that will never happen....with no investment in the marketing and little or no experience in not a good combination for getting a property from "for sale" to SOLD.

    If you or anyone you know is looking for agents who have the successful experience supported by education, and complimented by knowledge and investment in getting a home sold... Call the Hansons...we are honored to be of service.


Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Comment balloon 33 commentsSally K. & David L. Hanson • September 24 2015 06:34AM


This is an excellent post.  Methinks many people are only looking at the $ the listing agent is suggesting.

Posted by Jay Markanich, Home Inspector - servicing all Northern Virginia (Jay Markanich Real Estate Inspections, LLC) over 2 years ago

Sally and David, the financial resourses are crucial.  If you have an agent on a low split with a brokerage that does not provide things like professional photography, brochure design, some advertising and other elemenets that could otherwise cost a bunch of money, it's could be hard for the agent to carry out a proper marketing plan. 

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) over 2 years ago

Thank you Jay think correctly...all too often it is visions of the bottom line that cloud the vision of the Seller.

  YES  Patricia Kennedy ....the agent has to have the knowledge and resources whether they come from to gt the house sold....not just the dazzle of the price.

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (Keller Williams 414-525-0563) over 2 years ago

I think that many sellers don't consider this at all!  Listing presentations can be very persuasive but the seller should be asking all the questions that you've posted here.  It's not enough to hope for a sale . . .

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) over 2 years ago

Just from reading the title of your post, my first thought was "If they do not, why are they your agent?"

Posted by Roger D. Mucci, Lets shake things up at your home today! (Shaken...with a Twist 216.633.2092) over 2 years ago

Right Margaret Goss....

Wishing doesn't make it true...

Because Roger D. Mucci...

   When most Sellers have heard the "music to their ears" of the price...everything else  said afterward falls on deaf ears...and they get caught up in the Euphoria of profit and forget to ask the BIG does the agent have the money, to do the job of taking the listing from FOR SALE to SOLD !


Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (Keller Williams 414-525-0563) over 2 years ago

Sally K. & David L. Hanson What a great question! I don't think many sellers think of this when choosing an agent. I like the way you also emphasized competent resources and not just the financial aspect.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 2 years ago

Thank you Michael Setunsky...the "money/honey" is not all there is ...!

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (Keller Williams 414-525-0563) over 2 years ago

Sally spot on. I have one right now that has an unrealistic price in mind and I let him know I list home to sell homes - I don't list to list. If we don't come to a meeting of minds I'm sure there will be an agent who will list it - just to list it. I do believe he will come to see the reality of the current market and understand what it takes to properly prepare and market the home to get it sold.

Posted by Anna Banana Kruchten CRB, CRS, Broker, Arizona's Top Banana of Real Estate! (Phoenix Property Shoppe) over 2 years ago

Sally & David - This is one of the BEST POSTS I've seen on a subject that seems to be taboo to most others.

This is a subject that is near and dear to me, and something I seem to have to explain to sellers all too many times.

Most are dazzled by low commission and the idea, that because their home will be in the MLS and on Zillow or some other consumer site (by default, may I add), that they're getting "a good deal."

Most homeowners really don't seem to care, beyond those parameters.

It's nice to know there's someone else out there in real estate land that is of the same opinion as me.

Thanks, again.

Posted by Ken Jones Commercial Real Estate, Industrial & Automotive Related Real Estate (VRI Realty, Inc.) over 2 years ago

Kiss Ken Jones !

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (Keller Williams 414-525-0563) over 2 years ago

Anyone thinking of selling their home in your area should list with you.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 2 years ago

I work mostly for agents listing luxury homes and it surprises me that Sellers with multi-million $ homes just assume they're getting a higher level of marketing because they have a luxury home .... without really investigating, or interviewing more than one agent... and then it goes on line and they see their selected agents "marketing" boils down to mostly just putting it on MLS .. without even captioning the photos. Owch....and THEN they realize they could have had a full set of interactive and integrated marketing materials, targeted blog and social media for the same 6% they are already paying .  Double Owch.

Posted by Judith Sinnard, The SMARTePLAN Lady (SMARTePLANS; Houston, Texas) over 2 years ago


Posted by Scott Thompson, Commerical Finance - Blue Springs, MO (Columbia Mortgage Plus) over 2 years ago

Yes Judith Sinnard...Sometimes that is reality....and that may be after the house has been on the market long enough to get stale...

TRUST can be a dangerous thing... Scott Thompson


Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (Keller Williams 414-525-0563) over 2 years ago

You made some very valid points on marketing.  I think another addition to the marketing plan and the ability to list and sell homes in all price ranges takes someone who removes their ego and will focus on the property.  Too many times the home is neglected in that marketing plan as the listing agent often sees that property as another notch in the belt and tends to focus on personal promotion vs property promotion.  Having subscribed to and paid for most of the various professional designations many times over and one who markets and sells luxury homes just having that designation does not guarantee one can do the job. You are correct that having a proven markeing plan and the funds to support the plan is critical.  Congrats on the featured post. 

Posted by Teri Pacitto, Real Estate, Your Style...Your Home...My Specialty (Compass) over 2 years ago

Sally and David you made some excellent points in this blog for Sellers to consider, unfortunately I do not think many Sellers ask most of those questions.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 2 years ago

I market all property with the highest of our ability. For example all homes we list must use a professional Real Estate Photographer. This is just to start. 

Posted by Frank Rubi, (Frank Rubi Real Estate, LLC) over 2 years ago

Great question seller should ask themselves: Whether an agent has the resoureces, knowledge and motivation to get their home promoted and sold quickly?


Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) over 2 years ago

No substitute for experience... get all you need and then some for the above and beyond from local real estate experts Sally K. & David L. Hanson !

Posted by Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY) over 2 years ago

Good points no doubt!  I'm lucky to work for the number one real estate company in my area with LOTS of support and backing.  We work together as a great team.

Posted by Laura Sellers, (Berkshire Hathaway HomeServices Preferred Real Estate, Inc.; over 2 years ago

No matter who you work for  and in what city

Laura Sellers..that matters very little since we are all independent agetns...the choice and ability to spend money, and as importantly....have education and experience... and learn niches is up to the Agent...Not the brokerage.....A brokerage can have very very different reputations and "support" from one area to another.

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (Keller Williams 414-525-0563) over 2 years ago

One thing that seals the deal and makes it more personal for all that I have used is this. I do a custom sign for the property AND I enlist the sellers for ideas on what it should say, the colors, fonts and even where to put it...They love it

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 2 years ago

Sally K. & David L. Hanson It's pointless to list a home if it's not going to sell - whether that be due to an inexperienced agent, or a seller who wants to "over price" or "under prepare" the property.

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) over 2 years ago

Seller prefer agents to be on the ball market the property 24/7. Give back the stats and feedback.  

Unfortunately, the sellers often have an unrealistic expectation how much it is worth.  Afte 30 days of marketing people cease to come to look at.  The stubborn ones let the listing expire and home unsold. 

Posted by Sam Shueh, mba, cdpe, reopro, pe ( (408) 425-1601) over 2 years ago

In search of WI Realtors? Call (414) 525-0563 for Agents Sally K. & David L. Hanson with Keller Williams.

Posted by Will Nesbitt, Nesbitt Realty is a family-run brokerage. (Nesbitt Realty at Condo Alexandria) over 2 years ago

All sellers should be asking themselves that question. After all, what distinguishes us from each other is our marketing. The Eastvale Team Realty's goal is to Sell, not just to List!

Great post!!!

Posted by Les & Sarah Oswald, Broker, Realtor and Investor (Realty One Group) over 2 years ago

I love your post and wish all sellers would ask this question. SO many chose the first agent or presumed biggest agent and get let down.

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) over 2 years ago

Sally K. & David L. Hanson surprisingly enough, even today 2/3 of the sellers work with the first agent they talk to!

I think we should bring the 'Consumer Awareness' by blogging about 'How to Work With a Professional to Sell The Home!'.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) over 2 years ago

Hey, Sally and David!

I included this post in today's "Last Week's Favorites".  Enjoy the rest of your weekend.

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) over 2 years ago

Sally and David, You are right, HOPE is not a strategy. Experience tells, in many ways.

Bill Roberts

Posted by Bill Roberts, "Baby Boomer" Retirement Planner (Brooks and Dunphy Real Estate) over 2 years ago

Hey Guys!  you hit the nail right on the head!  

Posted by Captain Wayne - Rowlett Real Estate School, Rowlett Real Estate School / Owner and Instructor (REcampus Fully Accredited Florida ONLINE & Classroom Training in Destin, Pensacola Florida) over 2 years ago

Too bad more sellers don't ask enough questions of  listing agents.  They should always ask to see examples of  their marketing.  What do pictures look like on like? What is the marketing strategy?  Websites,? What  do their listings look like online? Share copies of the printed materials that will be used, etc.  It is great to feel you fit with the agent's personality, but when it is time to sell a house, nice alone will not do it.  

Posted by Shirley Coomer, Realtor, Keller Williams Realty, Phoenix Az (Keller Williams Realty Sonoran Living) over 2 years ago