We got a call the other day from a realtor who has been licensed for a couple years and has not had a great deal of experience. Suzy asked for some direction when she was first licensed....but was convinced early on that one more piece of software, a different calendar, floor time at a different time...would somehow magically draw business, Every effort to explain the wisdom of "the basics"...setting up a data base, contacting people to let them know she was in the business...meeting her neighbors...just DOING it was always foiled by...I should have a better than company website, take a course...etc., etc.
When she got a buyer...all caution was always tossed to the wind...never mind going to a lender, forget the interview to learn what is really important in a new home...get in the car and drive all over three counties....quite aimlessly...she was satisfying her need to "look busy" but not really doing her buyers any favors in providing any guidance.
Occasionally ...Suzy had a listing. This was the reason for her call...the listing had been dragging on and on....few showings..it was a condo...others had sold in the complex...And the sellers "just weren't listening to her." Maybe Suzy, because months ago you wrote a home sale contingent offer than of course would never be with the over priced contingent condo you have listed. "If they would just paint...just stage. I looked at the pictures...professionally taken...neutral paint...professionally decorated...
Suzy did what the buyers wanted...or she thought she did...she provided no guidance and never diid the "Lender First" step...She wasn't Credible.
Suzy didn't do her homework...she didn't go see the competition...she didn't do any marketing...beyond putting it in MLS and an occasional open house...she didn't know what and when the competition was doing..how it looked, why it was priced as it was....She was not credible to her sellers.
As a Consumer...be sure you are using a realtor, lender, inspector, surveyor, contractor that is Credible ...if you don't, you may get results that are IN credible....incredibly bad or not up to the standards you expect from the professionals you hire. As professionals in whatever field...work with people who are credible..refer them...encourage them...it gives YOU credability as well.
well said. Just do it and price it to sell
That would be tooo easy....better to have the right software...re-dress the house...do busy work that doesn't work....doesn't pay and doesn't earn the respect of the seller.
And if she is lucky enough to get an offer and it doesn't appraise..... well what is Suzy going to do about that? How can she explain to the seller that they have been on the market, for a long time with a price that could not fly?
Master the basics, then add the icing. If you do not have a good foundation, then the rest will not matter!
Hi Sally:
Unfortunately, there are many "Suzy" agent out there!
Right u r Dixie...Suzy doesn't like the lack of "glamour" with the basics....shopping for________software and just the right magic cure is waaaay more fun....how you convince any seller to stay with you when you are doing nothing is beyond me....maybe there IS a place for Suzy...in a magic act !
Hi Toula...you'd think the market would have made Suzy extinct...not quite yet !
Sally and David, the days of just putting a sign in the front yard and placing a listing in the MLS is over. You have to do you homework when working with buyers and sellers. Suzy Agent isn't long for this business. Well said!
Suzy is a good example of how to make the rest of us look baaaad.
Sally & David, Unfortunately there are a lot of Suzy's out there. You are so kind to listen to her and hopefully was able to give her some direction.
I have tried patiently for 2 years..Suzy prefers to sppin her compass rather than pick a direction .