Relocate to Wisconsin

   A number of situations in different aspects of business and life recently gave us the “AHAA  Moment” of how very large a role trust pays in everything we do…how we live, choices we make…consequences and rewards for exercising trust.   It  can be as simple as the brand of toothpaste, laundry detergent or  shampoo you know has always worked well…you trust the manufacturer and the formulation of the product. The stores you patronize, the services you use…. you know the quality will be what you have received in the past…and if for some reason it is not…you  know they want to know rather than lose you as a customer. The predictability of the phone call returned or e-mail answered…unanswered from someone’s past experience you trust may mean the message was not received….you trust that they would answer your communication.

   In business….you come to trust the lender, the  buyer, seller, associate and know that based upon your past experience…you can trust that they will be everything/everyone you have come to expect from your past experience with them. When you hear things that seem out of character... you are probably seeing  just part of what  is most probably a much larger picture.  Making decisions with part of the information…whether it is the price you choose to give a seller…the way you respond to communication from someone it is all based on  trust. Be very careful that if things do change…you examine the reasons and know the whole picture before you lose the trust of someone you value….or discontinue the patronage of a once valued service or product.  It can change your life…and the people involved forever…getting it back is a difficult task…evaluating thoroughly first… gains more trust…and you can never have too much of well founded, well earned and continually deserved, Trust.