A number of years ago....there was a popular song and the lyrics of the chorus were.
The Song was performed by a group called "The Five Man Electrical Band." Not sure whatever happened to them..I do know that decades later...the lyrics still race through my mind while I drive through neighborhoods with real estate signs of red, blue, orange, green....Too many "Everywheres" in some places.
In the greater Milwaukee/Waukesha Wisconsin market the real estate signs from some of what are considered the "major brokers" are littered with soooo many numbers that consumers are at a loss to know what to do, who to call....and how to get the information they need about the property. Under what I believe is the "Guise of Technology" there are Pin Numbers....Property numbers that will/can text you....call you, e-mail you. The agent is lulled into believing that the ever increasing cell phone bills for this wonderful technology will somehow increase their business. NOW...you know you called about your listing...you can call them, text them, e-mail them....go pounce on them in front of the listing...and Voila...you have an instant new buyer ! Hmmmm....not our experience.
We got bigger cell phone bills that indicated inquiries from buyers on our listings...and they were not people who wanted us to return a call....send them a text...drop them an e-mail...they thought they were making a discreet inquiry....oh not....now they were supposed to be a part of our data base...and our cell phone bill...and they were tire kickers...lookey loos....neighbors....not buyers.
Believe you deserve the best...know that there is more out there for you to pursue than the career you are experiencing now...Call us in the greater Milwaukee/Waukesha area 414-525-0563..or if you want more of all there is wherever you are....we will find a Keller office near you...or maybe, just like us, you will want to start one...for the best you can give your clients, your customers and yourself.
Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS
I tried the text signs that had lead capture. The leads were terrible and very few buyers in the mix. I dont use it anymore.
If you think you have signs, come on down to our neck of the woods! LOL We have the IVR number signs and they are getting reevaluated for our 2010 business plan. Not thinking it is worth the $$.
Got that right Laura....come on over ...Let KW "Acquire" your talent !
Sally and Dave - I couldn't agree more about yard signs with gobs of numbers. Especially the numbers that lead to what is suppose to be lead generation by capturing the callers number.
At Real Living Realty Services we only publish the listing agents number on the yard signs. Who better to answer questions about a listing then the listing agent?
We are without a doubt a true Agent Centric Company.
The only number on my sign is my mobile phone number. If you call and I can answer I will. If I don't leave a message and I will return your call. Old fashioned? Yes but all of the other IVR, text, etc tools I've used have never been as reliable as having a direct conversation with a prospect.
I don't know but I seem to have people saying "Just text me the info" a lot. With the internet does people really call anymore.
The title to your post got my humming Tesla's version of Signs, SIgns, Everywhere SIgns...
The calls this week from signs have resulted in gross sales of 7 figures....you bet....they still call.