As we look at our business and where it comes from and how we got it....It is by design that it is not confined to a geographic farm, one demographic description, one of ANYTHING....you know the song....One is the Lonliest Number.....it can be in real estate and allied professions as well.
There is but of course....and you know that was coming...our ever reaching purple envelopes...they have a way of reaching across neighborhoods, generations, geographic boundaries as we hear they are posted in companies, sent to college students, etc. It is consistent, it is recognized....and welcomed.
When you look at niches you want to delve into...explore further....learn more about...consider how popular they are or are NOT within your area. Is it something that no one else is currently developing ?
You can brush(should I say "spoon" ?) by the "alphabet soup" if you wish...you know what you know....YOU say....but how does anyone else know what you know ? Hmmm.....Like it or not...there is a segment of the population that LOVES "Alphabet Soup" ! It becomes part of your signature...your monocle if you will that puts you under the microscope of Sellers and Buyers that are delving for a specialty. It is part of WHAT you are to the marketplace. It says...you took the time...invested the money, learned more about that particular area of the industry and someone looking for that specialization ...may well find you....On a website...See it on your Post....and be the reason you are considered as an agent.
Be distinguishable ! When we have our one on one classes in divorce...one of our interview questions to our students is what "distinguishes you from other agents in your marketplace ?" If your answer is "I deliver great customer service" think again...when was the last time you saw an agent that was touting "Terrible" customer service ? (Whether that is what they deliver or not.)
As we anxiously approach the listings we have on the horizon....they come to us for different reasons....on a very base level...it IS about the education we took the time to get...the experience we got as a result of the education..and the business that attracted and continues to attract.
Is your practice education based ? Could you add more ? 'Bet you could....why gamble with a career when you can excel and become the expert in a specific part of a field that people appreciate, recognize and desire ? No reason not to explore those thoughts...find the areas that interest you most and support them with the education that will attract more business.
We proudly serve: Kenosha, Racine, Milwaukee, Waukesha, Ozaukee, Washington, Walworth and Jefferson counties in southeastern Wisconsin....the reasons for the geographic reach are as different as the areas served.
This has been a professional service post brought to you by Sally K. & David L. Hanson, honored to be of service to you in southeastern Wisconsin for all things real estate.