Relocate to Wisconsin : Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (Keller Williams 414-525-0563)

Do you Have a "Challenging" Property to Sell ?

       Properties can  have different kinds of challenges...in Wisconsin, all real estate agents are licensed as "Agents of the Seller."   When we write descriptions on MLS and on other Mindssites that is first and foremost in our marketing minds.  What does the Seller need us to communicate to attract the most buyers for the property ?    The challenges can be location....the railroad tracks in the backyard.....the condition....for one reason or another...the estate, the Seller with no funds ...has left some of the maintenance deferred. 

     From our perspective...the best position that a listing agent can take is to BE HONEST....if the house will never pass FHA financing...say so...

If it is  a candidate for Flipper ....tell them...

If there is no condition report because it is an estate...be transparent. Rose colored glasses are a wonderful thing...they also don't attract the buyer who will actually purchase the property....so be as objective as you can in your descriptions be they in MLS or any other medium.  Your goal Rose Colored Glassesis to sell the house....and sometimes that means painting less than the perfect home for the 2.3 children with the white picket fence. 

    Yes we did have a one of "Those" houses...it extended a cordial invitation to Flipper...and did warn that it was also the house of 12 cats.  I had an agenScout's Honort screaming into the phone......"Sally !  Did you know that there are 11 cats in this house ?!"  I couldn't resist...I counted to 3.....and then said..."No....count again, there are actually 12." The house had SEVEN offers in days ! 

      Be a good Scout....tell it like it is even if it's not just that the rose garden needs a little pruning...in the end, the truth

is always what wins.

    This has been a professional service post brought to you courtesy of Sally K. & David L. Hanson, Broker Associates with Keller Williams in southeastern Wisconsin, who you can depend on to be honest whether they are scouting a new house or looking for buyers for your present home.  For all things real estate, we are honored to be of service.

 

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Comment balloon 18 commentsSally K. & David L. Hanson • August 09 2017 11:52AM
Do you Have a "Challenging" Property to Sell
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