In this increasingly ultra techie business it is easy to get caught up in social media, a website for your listing, a post...and the traditional "just listed" cards...the open house...doing what you did...what worked...discarding what did not...adding what might.
Some of what is now considered "old school" is easily forgotten...and as this marketing reminder post suggests...might be dusted off and used again.
Our MLS offers the option to do Reverse Prospecting with our Listings. If this is not a feature you have...or have used...let us explain.
We have a column labeled Contacts ...Reverse Prospecting is one of the options ...clicking it will give you a list of all your listings and a box that you may choose to select one or more of them. We suggest one at a time as you may choose to write copy specific to that listing for greater and more specific impact. Selecting it will produce a list of agents who have registered a buyer for a home with the features of that listing. We have not made it a practice to register buyers in this manner and consequently, not received a notice like this...in forever.
A list of agents appears when you have chosen when of your listings...Yes there are agents who do not update this category...Yes there are agents who can "register" phantom buyers as no identification is required. Then again...there are those agents who use this as a conscientious tool ....and as our wheels are turning...may just be a good idea in markets with Thinventory...you can actually miss a new listing on the market ! It takes less than five minutes to cruise through the list, check the agents you wish to notify and write a message letting them know of your new listing...or maybe a price reduction....or another change in the status or condition of the property that may now make it appealing to their buyers.
From the marketing school of "sales is a numbers game" and this is right on target...targeting agents who actually may have the buyer for this listing....we checked away ...wrote a message and pressed the send button.
It was like plugging in the lights on a Christmas tree ! POOF ! Immediately we were notified by our showing company that showing appointments were being made by some of the agents we had just reached with this old school reverse prospecting method. Will one of them have the lucky buyer for this property ? We don't know that yet. What we DO know is that this is one more method of reaching buyers through their agents....and perhaps taking the listing from "Just Listed" status to "Active with Offer" !
Soooo...the marketing moral to the story is...don't knock it if you haven't tried it lately....and you have everything to gain with more showings however you get them.
This is a professional public service marketing message brought to you courtesy of Sally K. & David L. Hanson, Broker Associates with Keller Williams...and your Referral choice for all things real estate in southeastern Wisconsin.