If you read this blog with any regularity, you know that the purple envelopes we send out thru snail mail are a part of the "fertilizer" we use for fostering the growth of our niches. People know when they see it...that the content...come rain or shine...cold or flu (we remove the germs) on or about the 15th of every month...the purple snail mail envelope will arrive in their mail box. As important as the regularity and the brand identity this career long effort also has different target audiences...which means...Different content for each target.
I can hear you..."I don't have time for all that !" We come from the school of "you always have time for whatever is important to you. " The physical mailing is not what we do...we supply the newsletters, stamps and labeles to a faithful associate who now has her own systems for getting the job done quickly and in a timely manner.
In terms of content, we rarely write everything for each niche all at once. We have files that have content for each category that we build on during the month. Each newsletter begins with a quote...thank you Will Hamm or Paul S. Henderson, REALTOR®,CRS, we have bookmarked your posts and draw from them to begn our newsletter. The newsletter that you will probably begin with if you choose to promote your practice in this manner, is the one to your present, past and future clients. You have built a data base and use it to produce the labels you use...adding new clients each month. Remember if you are a Newbie and don't have a large sphere, it doesn't matter, the recipients don't know if they are one of hundreds or they are one of a few who get your valued information.