Relocate to Wisconsin

If You Are Going to "Itch that Real Estate Niche"....

   If you read this blog with any regularity, you know that the purple envelopes purple envelopewe send out thru snail mail are a part of the "fertilizer" we use for fostering the growth of our niches.  People know when they see it...that the content...come rain or shine...cold or flu (we remove the germs) on or about the 15th of every month...the purple snail mail envelope will arriveclock in their mail box.  As important as the regularity and the brand identity this career long effort also has different target  audiences...which means...Different content for each target.  

    I can hear you..."I don't have time for all that !"  We come from the school of "you always have time for whatever is important to you. "  The physical mailing is not what we do...we supply the newsletters, stamps and labeles to a faithful associate who now has her own systems for getting the job done quickly and in a timely manner.  

      In terms of content,  we rarely write everything for each niche all at once. We have files that have content for  each category that we build on during the month.  Each newsletter begins with a quote...thank you Will Hamm  or Paul S. Henderson, REALTOR®,CRS,  we have bookmarked your posts and draw from them to begn our newsletter.  The newsletter that you will probably begin with if you choose to promote your practice in this manner, is the one to your present, past and future clients.  You have built a data base and use it to contentproduce the labels you use...adding new clients each month. Remember if you are a Newbie and don't have a large sphere, it doesn't matter, the recipients don't know if they are one of hundreds or they are one of a few who get your valued information.

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Comment balloon 40 commentsSally K. & David L. Hanson • March 15 2018 10:46AM
If You Are Going to "Itch that Real Estate Niche"…
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If you read this blog with any regularity, you know that the purple envelopes we send out thru snail mail are a part of the "fertilizer" we use for fostering the growth of our niches. People know when they see it… that the content… more
Celebrate with an IRISH Mule at Stoneridge Inn in Hales Corners
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Wisconsin is a wonderful melting pot (now there's a term you h ave not heard in a while) of many different cultures… we enjoy sampling the food, learning about different traditions… it's an exposure to the world n a different way than just.. more
Luxury Home in Brookfield Under Contract with the Hansons
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Listings to Leads - eFlyers Brookfield, WI Home for Sale! Under Contract View the Property Details, Photos, Map & School information here! 1560 Brian Ct Brookfield, WI 53045-2200 Bedrooms: 4 | Bathrooms:… more
Referrals - Stop, Look & LISTEN…
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Very coincidentally… we had a referral to place immediately after hearing/reading Debbie Reynolds referral contest. We are fortunate to receive referrals every month from a variety of sources. The information was very simple… though there… more
Matty & Paddy What a Lucky Combination on St. Pat's Day
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The green beer will start pouring at 8 AM on St. Pat's Day… and you don't want to miss the entertainment, great food and giveaways. You can have both the "luck of the Irish" and a taste of it too on Saturday, March 17th at Matty's Bar… more
The end of the MLS description read: "Decorating Allowance $X…
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I felt as though I had slipped quietly back a decade… as I read the description of a property that said $X would be credited at closing for decorating… 'Really Oh Yicks Do buyers and agents really KNOW what whatever changes they want to… more
WHY is the listing "Back on the Market"
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There is not ONE answer to this question… and sometimes not ONE you can give at all as a listing agent. In Wisconsin… there are 3 reasons a home may appear back on the market. The first is Financing. While a pre approval may have been… more
Toys Don't Have to be "Techie" they can be Agri-Cational
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When we introduce new buyers to Wisconsn we think it is important to do some "Show and Tell" and we don't mean just houses. There are lots of wonderful reasons to live in southeastern Wisconsin. Places to go and things to see… we… more
It's a "Show'n Go"So I let the Appraiser into the Property
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Apparently in some brokerages Brokers do no agent training… and further no supervision… they do not read listings or offers and multiply the liability of the brokerage with Newbies… and others thtat THINK they know what to do… and… more
What can you do to Honor the Memory of 17 Innocent Americans
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Warm congratulatons to the students that will stand up on Wednesday, March 14th… that have appeared on national TV that made their voices heard amidst their own grief for the loss of relatives, classmates, children and for ALL of us… Fellow… more
Real Estate Referrals CAN be a Piece of Cake
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In Real Estate 101 one of the first things you learn is to make sure that EVERYONE you know and EVERYONE you meet knows what you do… I remember what now seems like a century ago writing out cards as a newly licensed agent and including a… more
Hansons Have Luxury Brookfield Home Offer in 24 Hrs!
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Brookfield, WI Luxury Home Wih an Offer In 24 HOURS with the Hansons Under Contract View the Property Details, Photos, Map & School information here! 1560 Brian Ct Brookfield, WI 53045-2200 .. more
We Can't Present Your Offer We told the Selling Agent
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Offers are sometimes not written best late at night… fatigue sets in with both Buyers and Agents… things are forgotten, miswritten… and the light of day may well make for a "brighter" offer. In a Sellers' market there is urgency to… more
Buyer's Agent & Inspector… Let's Not Confuse the Positions…
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Open Houses are not something we do often.. usually at the beginning of a listing if the Seller is on board with that part our marketing plan. The overwhelming majority of Buyes especially for those beyond first time time buyer status, have… more
Make a List and Check it MORE than Twice when Selling Your Home
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In our real estate practice, we say that spring starts January 2nd While there may well be drifts of snow of blasts of icy air, we remind our multiple spheres through our snail mail and email that if this is the year that they choose to upsize,… more
Premiere Open House - Brookfield Beauty Sun Feb 18- 1pm
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Welcome to Majestic Heights 1560 Brian Court Brookfield, WI … more
This "Valentine" MORE than any other… Warms Our Hearts
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It was our honor and pleasure to be of service to this family who had lost a sibling far too young. To be chosen to help a family that worked so hard to honor their sister's memory in every way possible, was certainly something we were very… more
Celebrate Valentine's Day with Matty in New Berlin WI
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Let your mind… and your appetite… go "tropical" this Valentine's Day… and go to Matty's Bar to celebrate this romantic holiday with a Jamaican Twist Warm your spirit WITH spirits… rum runners… a toast of Champagne… A menu… more
Welcome Stacy & Keith from New Jersey to Waukesha Wisconsin
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It has been our honor and pleasure to serve as the Selling agents of record for Stacy and Keith coming from New Jersey… are now calling Waukesha, Wisconsin their new home. With "thinventory" being all the rage… or enraging agents and… more
Short Sales Leave Long Lasting Memories
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When we saw the real estate market taking a tumble in other parts of the country… we knew it would at some time, make an unwelcome vi sit to southeastern Wisconsin. Agents were leaving the business and if Chicken Little could be found… you… more