We got a call the other day from a realtor who has been licensed for a couple years and has not had a great deal of experience. Suzy asked for some direction when she was first licensed....but was convinced early on that one more piece of software, a different calendar, floor time at a different time...would somehow magically draw business, Every effort to explain the wisdom of "the basics"...setting up a data base, contacting people to let them know she was in the business...meeting her neighbors...just DOING it was always foiled by...I should have a better than company website, take a course...etc., etc.
When she got a buyer...all caution was always tossed to the wind...never mind going to a lender, forget the interview to learn what is really important in a new home...get in the car and drive all over three counties....quite aimlessly...she was satisfying her need to "look busy" but not really doing her buyers any favors in providing any guidance.
Occasionally ...Suzy had a listing. This was the reason for her call...the listing had been dragging on and on....few showings..it was a condo...others had sold in the complex...And the sellers "just weren't listening to her." Maybe Suzy, because months ago you wrote a home sale contingent offer than of course would never be with the over priced contingent condo you have listed. "If they would just paint...just stage. I looked at the pictures...professionally taken...neutral paint...professionally decorated...
Suzy did what the buyers wanted...or she thought she did...she provided no guidance and never diid the "Lender First" step...She wasn't Credible.
Suzy didn't do her homework...she didn't go see the competition...she didn't do any marketing...beyond putting it in MLS and an occasional open house...she didn't know what and when the competition was doing..how it looked, why it was priced as it was....She was not credible to her sellers.
As a Consumer...be sure you are using a realtor, lender, inspector, surveyor, contractor that is Credible ...if you don't, you may get results that are IN credible....incredibly bad or not up to the standards you expect from the professionals you hire. As professionals in whatever field...work with people who are credible..refer them...encourage them...it gives YOU credability as well.