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The Eye of the Market.....Foresees the Future

 We explain to our Sellers...who would like the price of their homes to be a number they chose....that it IS the Eye of the EyeMarket that sees and decides that number.  That isn't always what they want to hear....but from our perspective, it is what they have to hear.  Honesty in how you suggest pricing is what builds integrity for you as an agent.  

   Are there conditions where the price has to be adjusted ? There absolutely are !  Remember...the comps that you supply are looking backward on what DID happen in the sales of a marPast present futureket segment...It is not always the predictor of what WILL happen.

    You know that you have the gotten the right focus on a price when the showings come swiftly and they blossom into offers....sometimes multiple offers in a fast  moving market.

    The longer a home sits at a price that the Eye has found "out of focus" or not acceptable to the market....the lower the price will be when a property finally sells.  

     It's easy to blame every factor BUT the price...the weather, the location, the condition...all of which may play a part in determining the price...However...IF the price Soldreflects the condition, the age, the location...the Eye will find it and change that FOR SALE to SOLD !

     If you are a potential Seller in southeastern Wisconsin looking for agents who have laser focus in determining the price of a home, suggestions that will help it to shine, and a custom marketing plan to propel it to the highest and best SOLD the Hansons, we are honored to be of service..

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS

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Comment balloon 13 commentsSally K. & David L. Hanson • January 23 2017 12:50PM
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