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The Eye of the Market.....Foresees the Future

 We explain to our Sellers...who would like the price of their homes to be a number they chose....that it IS the Eye of the EyeMarket that sees and decides that number.  That isn't always what they want to hear....but from our perspective, it is what they have to hear.  Honesty in how you suggest pricing is what builds integrity for you as an agent.  

   Are there conditions where the price has to be adjusted ? There absolutely are !  Remember...the comps that you supply are looking backward on what DID happen in the sales of a marPast present futureket segment...It is not always the predictor of what WILL happen.

    You know that you have the gotten the right focus on a price when the showings come swiftly and they blossom into offers....sometimes multiple offers in a fast  moving market.

    The longer a home sits at a price that the Eye has found "out of focus" or not acceptable to the market....the lower the price will be when a property finally sells.  

     It's easy to blame every factor BUT the price...the weather, the location, the condition...all of which may play a part in determining the price...However...IF the price Soldreflects the condition, the age, the location...the Eye will find it and change that FOR SALE to SOLD !

     If you are a potential Seller in southeastern Wisconsin looking for agents who have laser focus in determining the price of a home, suggestions that will help it to shine, and a custom marketing plan to propel it to the highest and best SOLD price...call the Hansons, we are honored to be of service..

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Comment balloon 13 commentsSally K. & David L. Hanson • January 23 2017 12:50PM
The Eye of the Market… Foresees the Future
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We explain to our Sellers… who would like the price of their homes to be a number they chose… that it IS the Eye of the Market that sees and decides that number. That isn't always what they want to hear… but from our perspective, it is what… more
Divorce of Course… The Niche that Keeps on Giving…
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We have been encouraged this month to JUMP START our practices with @Lynn Friedman's challenge to in part, write posts about our niches, No pogo stick could propel us higher than our divorce niche this month,… the flurry of activity has been… more
Is Thinventory Disappearing in Southeastern Wisconsin
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Ahhhh Thinventory… that condition… and our associated graphic… when the demand far exceeds the supply of homes on the market… It is beyond a Seller's market… it is a desert of no available listings. Discouraged Buyers and Sellers afraid… more
Has Anyone Complained to the Consumer Finance Protection Board
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It has been an especially long week… a good one in many ways with new listings on the horizon… Yes Niche marketing is a wonderful thing… accepted offers and new Buyer referrals. It is the kind of week Realtor's dreams are made of.. Busy,… more
Exceptional Delafield WI Home at Exceptional Price
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Listings to Leads - eFlyers Quality Built into this Gorgeous Home With an Exceptional Lot at a VERY EXCEPTIONAL Price Delafield WI Home for Sale! Arrowhead Schools JUST LISTED.. more
"The Market is WRONG " Ranted the Seller
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We suspect every listing presentation, in part, explains how the price of a house is determined… "The Market"… evil spirit some feel it is… makes that choice. Sellers expecting a greater return… because of their investment,… more
I Never Thought I Would Be Wishing for Snow… But…
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The "Wait till after the holidays" Sellers are coming… ahhhh Thinventory relief… at least some… and with that the planning for the execution of listings. We haven't really had any significant snowfall since before Christmas… more
January Is… Divorce Month… Learn how you can Serve this Niche
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Historically… currently… and often usually in most markets across the country, January is "Divorce Month". The month when there are more divorce filings than any other month of the year. Many people have theories about "Why… more
It's Freezin' for a Reason Season… The Polar Plunge for Special…
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The very best Reason for Freezin' this frosty season is the Polar Plunge The benefitting organization for this seasonal venture is The Special Olympic s. If ever you want to see a perfect example of courage and determination… you should… more
Baby It's Cold Outside… It Needs to be MORE Humid INSIDE
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It's that time of year when the wind in the "not always sunshine states" bites the nose and burns the toes… the snow crunches under foot… and the furnace gets a workout to keep homes at a comfortable indoor temperature. One of… more
Why Would a Realtor Testify in Family Court
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As part of our practice devoted to divorce, we are sometimes asked to testify in court. What are some of the reasons that our testimony might be required That was the question one of the students asked that is enrolled in our DREAM (Divorce… more
What does Thinventory Mean to Property Condition
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You can hear the echo coast to coast that inventory is thin and complaints are made loudly by Buyers and Buy ers… and some "wanna be" Sellers who have nowhere to go. Sometimes Thinventory may have other "victims. " The… more
'Twas ALMOST the Night Before Christmas…
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It was the night before Christmas… almost Snowy landscape and icicles decorated each post… Dini & Magic asleep by the fire… Waiting for Santa in red velvet attire. Dreaming of catnip and new toys to chew … more
Care Patrol… a Valuable Community Resource Gift
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Earlier this year, we became acquainted with a company called Care Patrol In southeastern Wisconsin the franchisees we work with are Todd and Kim Seidl. If you are fortu nate you live in one of the states in which there is a Care Patrol… more
Merry Cat-Mas From Dini Hanson… & His Parents
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Hustle and Bustle doesn't begin to describe the Hanson home this holiday… filling the pipeline with January listings and relocating buyers with what looks like a record setting first quarter of activity, delivering Cheer in many flavors to our… more
UGLY Sweater Contest… at Matty's Bar… it's Tradition
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It's a tradition… one Waukesha County and New Berlin Wisconsn residents look forward to every year Bring that Reindeer head… Santa's Beard… Ornaments that glow… you know the once a year worn.. you hope is a winner Sweater Enjoy a… more
Does your new Business Plan include a niche
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Almost a decade ago when we began our niche in Divorce… we had some expectations… we imagined drama… and being put in the middle of what was already a contentious relationship… and for the most part… we have been gladly… more
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The longer you are a Realtor, the greater the possibility there is for a one party listing. One party simply means that the listing agent knows someone.. it may be their own customer one of another agent's… that buys a listing that never goes to… more
Breakfast with Santa at Matty's. A Christmas Tradition
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Santa will be ready for that whisper of the gift list… at Matty's on December 10th… and you will want to start the occasion with a wonderful breakfast Matty style… mmm that cheesy eggbake with sausage.. everyone's favorite. with a side of… more
Paying Forward Consciousness… Live it in Every Season
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We believe that "paying it forward" is not a seasonal effort… it is a mindset. There are givers… and takers… and we believe that we are "heart first" people… and that is where our lives and practice are rooted. … more