We often refer to our purple envelopes as one of our methods of lead generation....and this week, like many, we got listing calls from the people who received our monthly snail mail. They refer to our newsletter....we send different messages to different targets and on or about the 15th of every month without fail, hundreds of purple envelopes deliver our messages to multiple groups.
How does "The Rain" play a part in what we share with our newsletter audience ? We always begin the top of our newsletter with a quote...and we often seek our inspiration for them...(ok we copy them) from those we see in Paul S. Henderson, REALTOR®, Broker, Tacoma Washington posts all the time. We give our readers "news that they can use from a variety of different sources and topics. We like to tell them about indoor eye candy and look to the experts, and Sharon Tara for their helpful and trendy advice. We usually include a maintenance issue that may need the attention of our past and potential clients..and look to Jay Markanich for his all things inspection wisdom. If we are looking for lending information...we may finds some words that would be appropriate from George Souto that we know will be written well and in simple terms so that everyone will understand the nature and impact of the program for their individual needs and goals.
We encourage you...get your umbrellas out....upside down and catch all things good in Active Rain...catch an idea for your practice...explore a niche with those who have been there before you.
Enjoy the shower of information...splash around the world of real estate...not one person will think you are all wet ! Hansons Both