In the very olden days....I owned a marketing agency and before that served as a media director for an ad agency with national accounts. What this taught me was that there is no one medium as effective as more than one....what those are depends on your market. Does it mean a daily full page print ad....absoutely not...Or a radio schedule in drive time...not necessary....OR your listings on the evening news.....or the cable channel. If you think a sign in the yard and an MLS is what it takes to get the highest and best offer in the shortest amount of time....think again.....if there is very very low inventory in a popular area, priced right in great condition....that may be true. What if there is "competition".....most buyers look in a radius from their employment.... a specific school system.....and you want to be sure that both the buyers and their agents know about your listings.
Yes yes....it is true that an overwhelming majority of buyers look to the internet for their next house and that does require a strong presence....professional photography...great copy....a thorough description of the features and advantages the property offers....why would YOU want to live there ?
What mediums you choose....magazines, newspapers, radio, cable, etc. depends on the strength of that medium in the demographic audience you wish to reach.
WHO ARE YOUR BUYERS ? Generally age, sex, income type of statistics are what you use.....and the media sales rep wil be able to tell you what they are for what they sell. Do not assume or let them tell you that a full page, full color ad is most effective...it may not be.....an ad that is a fractional page with one color well placed in a section that your buyers readmay cost less and work harder.
AGENTS: Do media research in your market to learn what is best for your clients AND most effective for your budget.
SELLERS: Does youragent have a multi media plan to market your home? They should....it is something you have the right to expect.
If you are selling a home in southeastern Wisconsin.....call the Hansons for the prompt professional service and proven results you deserve in all things real estate.